Aigle is a famous outdoor brand in France with a strong heritage.
We were asked to help them transition to a more urban fashion brand.
We decided to embrace and portray with humor the hipster culture
that usually like to play and romanticize the authentic outdoor imagery.
So this campaign is the story of young urban citizens searching
for wilderness in their typical Parisian hoods.
Creative Director : Filip Nilsson - Copywriter : Güllit Baku - Photographer : Andreas Öhlund