With the new year coming, holidays full of excess left behind and the time of good resolutions, Evian is the perfect partner for keeping people hydrated. I handled the Concept and Art Direction of 5 limited edition labels, illustrated by Mary Kate McDevitt to make drinking pure water a funnier experience during Dry January in the UK.
(Role : concept and Art Direction) Copywriter : Guillaume Palmantier - Illustrator : Mary Kate McDevitt
